Showcase SuperLux Announces Opening at THE STREET


National Amusements Introduces Innovative Luxury Brand Designed to Elevate Traditional Moviegoing

NORWOOD, MA; May 30, 2013 – National Amusements, Inc., today announces the official opening of Showcase SuperLux, a reimagined theatre concept presenting a distinctive luxury cinema and dining experience. The theatre will open to the public on June 11 with advance ticket purchases available starting May 30. Showcase SuperLux is defined by ultimate comfort, first-class amenities and concierge-level customer service features designed to elevate the traditional moviegoing experience.

“National Amusements is committed to driving innovation across the cinema industry by consistently introducing new technologies and luxurious features for our customers,” said President Shari Redstone. “Building on the success of our Cinema de Lux model, Showcase SuperLux introduces the next level of service and style to offer moviegoers an unparalleled experience.”

The Showcase SuperLux concept welcomes guests with six world-class, intimate theatres offering both SuperLux and LuxLite seating. Guests at both price levels enjoy pre-reserved seating assignments in luxurious leather armchairs and elegant “at your seat” dining service. SuperLux ticketholders receive premium service throughout the entire film with in-seat server call functions, complimentary popcorn, iPad menu presentation and power armchairs that fully recline.

The theatre’s “at your seat” menus, created by Executive Chef Sean McDonald, formerly of Tavistock Restaurants, present inventive restaurant-quality fare ranging from appetizers and salads to entrees and handcrafted desserts. Guests also enjoy full wine, beer and cocktail service, as well as what no movie would be complete without – the popcorn and candy.

Showcase SuperLux’s food and beverage offerings are not limited to just moviegoers. The theatre’s upscale dining programs, including an on-site cocktail lounge and Davio’s Cucina restaurant, also welcome guests simply stopping by for a bite. The theatre lobby features the SuperLux Lounge, a contemporary cocktail bar presenting signature offerings by acclaimed Bar Chef Kathy Casey and small plates by Chef McDonald. Davio’s Cucina, the venue’s full-service 250-seat restaurant, presents the award-winning cuisine of Boston’s beloved Davio’s Northern Italian Steakhouse, in an elegant yet relaxed environment.

Showcase SuperLux is located at 55 Boylston Street at THE STREET in Chestnut Hill, Massachusetts. Offering a variety of exceptional shopping and dining destinations conveniently located along Route 9 between Hammond Street and Hammond Pond Parkway, neighbors include Shake Shake, Sports Club/LA and Pinkberry.

ABOUT NATIONAL AMUSEMENTS: National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 950 movie screens in the U.S., U.K., and Latin America.

National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, and Cinema de Lux brands. Based in Norwood, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service,, and is the parent company of both Viacom and CBS Corporation.

ABOUT SHOWCASE SUPERLUX: Showcase SuperLux, presented by National Amusements, is an innovative luxury cinema and dining experience for discerning moviegoers located in Chestnut Hill, Massachusetts. Showcase SuperLux is defined by first-class amenities, high-style design and customer service features, combining advanced movie entertainment, spacious lounge theatre seating, restaurant-quality “at your seat” dining, and on-site concierge service to deliver an unparalleled experience.

Showcase SuperLux Announces Opening at THE STREET
Event Category: Film / Cinema
When: June 11, 2013 
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